Creating customer-centric campaigns rooted in culture, designed to drive engagement and business impact
Serving realness on a creative platter.
I’m a brand storyteller crafting clear, culturally fluent messaging that connects and converts. I’m a New York-based copywriter with 7+ years of experience translating business objectives into customer-centric campaign messaging for global fashion, beauty, and lifestyle brands, including Coach and Disney. I specialize in conceptualizing, writing, and optimizing campaign assets across social, digital, email, and integrated marketing channels—developing culturally relevant ideas that drive engagement and performance.
Working at the intersection of creativity and strategy, I collaborate cross-functionally to bring campaigns from concept to execution, using audience insight and data-informed thinking to deliver clear, impactful storytelling.
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Let’s bring bold ideas to life.
Hello, I'm Kesi.
A selection of campaign and content work focused on driving engagement, strengthening brand voice, and supporting business outcomes across digital and integrated marketing channels.
